Our Mission

Working every day to become a good ancestor, nourishing the land and people, creating a better world for those to come, is the Avignonesi Group’s vision.
Avignonesi Biodiversity
“We plant trees in whose shade we shall never sit.”

Ancient Proverb

The Good Wine Industry

The company’s mission is to assume leadership in the context of the “good wine industry”. An ecosystem built on organic and biodynamic agriculture, sustainable distribution systems and consumer education. We work transparently and by innovating, driven by a very long-term view. The development of Avignonesi, founded on the production of wine, also extends to our Hospitality.
The Ancient Greeks would have defined a similar approach to the wine industry with the words kalòs kagathòs: literally, the beautiful and the good. The portrayal of an idea of indivisible beauty and goodness. Virtues that speak of a profound coherence of soul, uniting qualities that if separated could not have existed. To be “beautiful” (kalòs) one had to “also behave well” (kagathòs). An ancient concept that encapsulates Avignonesi today: working with determination to act in a noble way, as well as being producers of Nobile.
Avignonesi solar panels
Placing high-level products and services on a global market, respecting people, the land and the community of Montepulciano. A constant search for excellence and, in addition to quality, delight, in perfect harmony with the promises made to customers and end-consumers, through distribution channels and hospitality, which are not just empty words.
The level of attention paid to the impact of the Avignonesi Group has become foundational to build our company culture. A long journey that began in 2009 and was formalized in 2021 with the recognition of Benefit Corporation. Generating value, acting coherently, mitigating impact and safeguarding an organic and biodynamic approach is the only path that Avignonesi recognizes as effective.

a Benefit Company

Benefit companies represent an evolution of the very concept of a company: they integrate in their corporate purpose, in addition to profit objectives, the aim of having a positive impact on society and the environment. It is a legal tool to create a solid foundation for long-term mission alignment and value creation. It ensures that the company’s mission is protected in the event of the entry of new investors, leadership changes and generational transfers.


A benefit company (Società Benefit in Italy) is therefore neither a social enterprise nor a non-profit organisation, but rather a new concept of for-profit business that takes on the challenges of the 21st century and brings about common benefits both for society and the environment. The law defines a ‘common benefit’ as the creation of positive effects (or the reduction of negative ones) vis-à-vis individuals, communities, territories and the environment, cultural and social heritage, entities and associations as well as other stakeholders.
In February 2021, Avignonesi became a benefit company by amending its articles of incorporation and its corporate object to include the aims of common benefit toward the environment and nature. Avignonesi’s directors are therefore obliged to manage the company with the aim of pursuing this common benefit – taking into consideration both the interests of shareholders and the interest of all stakeholders who may be directly or indirectly affected by the business. Every year, benefit companies establish specific goals that they will pursue under these common benefit objective. Avignonesi’s goals and actions toward the objectives are described in the following documents.
Avignonesi is partner of Montepulciano’s certification project of denomination for sustainability

Part of Avignonesi Group


B corp certification

Proud Member of

Avignonesi has received the ‘Chiocciola’ (Snail) award in the
‘Slow Wine Guide 2024’

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