All human activities affect the environment: there is no zero impact. However, preserving nature requires a minimum of consistency: you can’t claim to save the insects and exploit workers. Sustainability is unreachable and yet indivisible. Fully aware of this paradox, Avignonesi endeavours to monitor and scale its impact on the habitat. The road to sustainability is long, but that’s no reason not to embark on it. This is what we have modestly achieved so far: